About WTMIM
WHERE’S THE ME IN MUM LTD isn’t just a brand, it is a pocket of safety for women who feel like they’ve lost their identity and voice through motherhood or trauma.
The company was born out of my own healing. I got to a stage in my life where I felt broken and lost. I was a Mum of two gorgeous children, trying to juggle it all with my own career while being the default parent, carrying the mental load and trying do everything pretty fuc*ing perfectly. And previous to Mum’ing, and through Mum’ing, life had thrown me a few lemons.
And when life throws you lemons, you may well be able to make lemonade from it, but you’ll be wearing a mask while pouring it. A mask you didn’t even know you were wearing.
2025 became the year my body had, had enough. It was the year my body crumbled under the incredible pressure it had been carrying. It was the beginning of letting go of all of what I had been holding in for so long. It was the year I realised I had no idea who I truly was, other than a Mum, and a girl that smiled a lot, despite what she had lived through. It turned out that smile had been masking a lot, because the girl behind it hadn’t processed she had been hurt more than most.
My story began to unfold, as I quit my job and experienced the hardest year of my life, where I started acknowledging the pain and pressure I’d been holding in. Though space and compassion, and permission to just be, I slowly healed. Which sounds lovely, but healing is rarely pretty. It’s so very important, but every emotion under the sun comes at you in tidal waves. Sensations spark and rumble through the body, triggering fear and panic. My body had kept score of every lemon that had been thrown it’s way, and physically my body simply did not feel like mine. “Something is wrong with me” would spiral within me.
Healing may not be pretty, but it’s the outcome of a healing journey in where the beauty lies. Mine freed myself up, I began to connect back with who I was, I began to find my wings and feel creative again. I started to write, and off the back of writing I decided to create graphics. Graphics that I hope inspire women, or just bring them some joy.
2026 is the beginning of this brand’s journey, and I’ll build it as high as I can, for all the women who feel they have lost their identity, lost their voice, lost their confidence. Whether it be in motherhood or as a result of one or more lemons being thrown at you in life.
For you now, I’d just like to say thank you for dropping a visit to my website. It means more to me than you’ll ever know. In this space, you can purchase digital or printed copies of my wall art, you can also have a nosy at my blog which explains more of my story, and should you need some support, please check out the helplines that have been compiled with your safety in mind.
I hope some of the content you come across helps you feel seen or helps heal a part of you.
Please remember you are lovely, you are enough, and you will get there, where ever there may be for you.
It’s time to enjoy being you and enjoy the sunshine, with no what if’s and no but’s x.
